Justin McAllister is a seasoned entrepreneur, business consultant, and U.S. Army veteran who transitioned from a distinguished military career to the entrepreneurial world. As the owner and principal consultant of Grey Group, LLC, he specializes in strategic planning, operations management, and business growth. With investments spanning e-commerce, technology, pet services, and the beverage industry, Justin leverages military-honed leadership, critical thinking, and adaptability to drive success in diverse sectors. His ability to thrive in dynamic environments was shaped by 20 years of military service, including roles as an All-Source Intelligence Analyst and U.S. Army Special Forces Soldier, conducting counterterrorism and Foreign Internal Defense operations across Iraq, Afghanistan, East Africa, Central Asia, and the Middle East.
Beyond business, Justin is passionate about mentorship, helping fellow veterans transition to civilian life with purpose and success. He has been married to Wendy for over 20 years and is a proud father to his son, Andre. Now based in Tampa, Florida, Justin continues to apply the values instilled by his Special Operations background—discipline, resilience, and strategic execution—while fostering opportunities for others. His entrepreneurial journey is driven by a relentless pursuit of success, freedom, and impact, proving that military excellence translates seamlessly into the business world.
